Close to the market. Close to the customer.
Always one step ahead.

APRIL for your success

The history of APRIL: Insurance made easy

APRIL’s story began over 30 years ago with innovation. The company’s founder Bruno Rousset realised that existing insurance products could not satisfy his customers to the full extent. On the basis of his in-depth knowledge of the market, he created innovative and highly specialised offers together with insurance companies which could satisfy any customer request. He created a financially sound company whose products created profitable growth for the stakeholders. APRIL was founded in 1988 and today is one of the leading French financial services providers, listed at the stock market and internationally active.

The APRIL Group:

  • One of the leading financial services providers in France, with branches in 22 countries
  • One of the leading providers of business process outsourcing in Germany
  • More than 1 billion Euro revenue in 2019
  • 3,500 employees
  • 20,000 distribution partners world-wide

APRIL Deutschland: Always one step ahead

For us, this means always being at the forefront of new market developments and always going the extra mile for our customers. For us, innovation and service go hand in hand.

As an underwriting agent, APRIL offers you a comprehensive and highly specialised product portfolio, supports you in opening up new business fields in the insurance market and in designing completely individually designed insurance products. We also develop customised solutions for the coverage of payment obligations and liabilities that do not yet exist on the market - independent of business sector and provider. We help you to differentiate yourself from your competitors and strengthen your customer loyalty.

As a full-service provider and leading provider of business process outsourcing, APRIL supports you in planning and implementing optimised process structures. We cover the entire value chain of the insurance life cycle, from consulting, product design and post-sales strategies to policy writing, premium collection and claims management.


Business process outsourcing


As part of the APRIL Group, we have been successfully active in the financial sector for over 30 years and have specialist knowledge of the banking and insurance worlds and their interconnections. With this know-how, a broad and international network and the highest level of commitment, we achieve your goals together. Thanks to flat hierarchies and high-performance technologies, we are particularly flexible, create attractive additional products for your core products and optimise your time-to-market. Based on experience and conviction, we make insurance simple.